NEAL’S YARD DAIRY
Client
Neal’s Yard Dairy
Year
2024
PAID MEDIA
Championing British and Irish cheesemakers for more than 45 years, Neal’s Yard Dairy select, mature and sell artisan cheese online, from their signature blue-front shops across London, and supply delis and restaurants across the UK.
Being long-standing partners, Studio Dot to Dot is proud to support Neal’s Yard Dairy with a multi-platform paid media strategy across Google, Meta, Pinterest and Microsoft ads. With the main objective of growing online sales, we balance the focus on revenue with investment into increasing brand awareness for long-term growth. Here are some of our key achievements from 2024:
“a lovely space for a lovely customer testimonial”
- E-Commerce Team, NYD
THE RESULT:
→ 76% increase in revenue from Google’s Performance Max campaign YoY, averaging a ROAS of 1,398%
→ 75% rise in Meta ads revenue, driven by an Advantage+ Shopping campaign with an average 712% ROAS
→ Successful trial of Pinterest’s Performance Plus campaign type during peak season in 2024
