With Black Friday and Cyber Monday just around the corner, most businesses will need to consider whether they will participate in the yearly promotion frenzy. Indeed, we’ve seen a few businesses like Me+Em vocally opt out or move against the discounting trend in recent years or swapping to Giving Tuesday, taking a more mindful approach that’s in line with their core values. In the middle of all the noise, we’ve put together our core Black Friday checklist for planning out your multi-channel activity.